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Keywords: Cognitive maps
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Journal Articles
A cognition-driven framework for the evaluation of startups in the digital economy: Adding value with cognitive mapping and rule-based expert systems
Available to Purchase
Journal:
Management Decision
Management Decision (2020) 58 (11): 2327–2347.
Published: 25 March 2020
... are scarce, outdated or simply incomplete, distorting the results of such evaluations. Design/methodology/approach Evaluating business opportunities and how to exploit them are critical activities for an entrepreneur. This study sought to address this issue through the combined use of cognitive mapping...
