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1-2 of 2
Keywords: Competitive intensity
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Journal Articles
Green marketing orientation and human capital: creating a competitive advantage
Available to Purchase
Journal:
Management Decision
Management Decision 1–28.
Published: 18 February 2026
...Ahmet Hakan Özkan Purpose This research aims to examine the effect of green marketing orientation and green human capital on competitive advantage in Turkiye, together with the moderating effect of competitive intensity. Design/methodology/approach In this research, Turkish maritime companies...
Journal Articles
Top management team internal social capital, market dynamics and business model design: a dynamic managerial capability perspective
Available to Purchase
Journal:
Management Decision
Management Decision (2023) 61 (1): 97–119.
Published: 06 December 2022
... are moderated by market dynamics (i.e. demand uncertainty and competitive intensity). Design/methodology/approach The proposed hypotheses were tested by a questionnaire-based survey. The empirical study was conducted on a sample of 210 firms in China. The model was tested via hierarchical regression...
