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Keywords: Competitive reaction volatility
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Journal Articles
Are competitive reactions changing over time?
Available to Purchase
Journal:
Management Decision
Management Decision (2016) 54 (3): 683–699.
Published: 18 April 2016
... Publishing Limited 2016 Marketing strategy Competitive reaction volatility Time series models Competitive reaction Managerial decisions face uncertainty under most of circumstances. Decisions should be made considering a certain degree of changes in economic, industrial, and technological...
