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Keywords: Competitive responses
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Journal Articles
Journal:
Management Decision
Management Decision (2011) 49 (8): 1257–1275.
Published: 06 September 2011
... also affect the breadth and innovativeness of competitive responses. Originality/value Further to advancing theory in competitive dynamics, the authors contribute to a deeper understanding of the drivers of competitive retaliation that managers can use to anticipate their rivals' retaliation...
