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Keywords: Conditions
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Journal Articles
Journal:
Management Decision
Management Decision (2021) 59 (12): 2952–2969.
Published: 09 April 2021
...Guangming Cao; Yanqing Duan; Na Tian Purpose While marketing analytics can be used to improve organizational decision-making and performance significantly, little research exists to examine how the configurations of multiple conditions affect marketing analytics use. This study draws...
