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Keywords: Confucian Asia
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Journal Articles
Journal:
Management Decision
Management Decision (2022) 60 (9): 2455–2481.
Published: 02 May 2022
...Andreas Klein; Sven Horak; Henning Ahlf; Katrin Nihalani Purpose Research on the commitment to customer service (CCS) typically considers either trainable behavior or external stimuli such as financial incentives vital to CCS. Utilizing the cultural context of Confucian Asia, this study proposes...
