...Johanna Moisander; Sinikka Pesonen This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green consumerism, and in the self‐narratives of people who identify themselves as ecologically oriented citizens, focusing on the construction...

... available (see O’Donohoe, 1997). This would appear to require us to appreciate the contradictions and complicity within the individual’s context. © MCB UP Limited 2002 Marketing Social responsibility Consumerism Celebrate marketing: it makes a good life better (Marketing Week, 1988...

..., 1978). We depart from these viewpoints, in that we are interested in considering consultants from the perspective of consumption. Our interest in consumption is twofold: first, the existing commentaries on management consultants concentrate on other factors and tend to ignore consumerism; and second...

... that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign. © MCB UP Limited 1989 Consumer behaviour Consumerism Marketing Business policy Corporate image CONSUMER BOYCOTTS...