...Nicole Young; Jessica Keech Purpose Many employers express concern over consumer response to employees with criminal histories. However, consumers' responses may be less negative than employers assume. The authors examine consumers' response to organizations that hire employees with criminal...

.... Design/methodology/approach – Quantitative (questionnaires) and qualitative (interview) approaches are both utilized in this research study. The authors interviewed brand managers of Bally and Tod's Japan and then conducted questionnaires to 57 consumers and six brand managers. Correspondence analysis...

... Limited 2010 Music industry Music Consumers Classification schemes Social categorization systems are important in shaping organizational dynamics and success in many settings, especially in cultural industries such as music (Cowen, 2000 ; Hannan et al., 2007 ; Hirsch, 1972...

... developments observed in this marketplace and the aforementioned theoretical work, the paper argues that it is unfeasible to fully eradicate p2p, and so the industry must embrace it by understanding how consumers derive value from the technologies that enable it. Originality/value The developments analyzed...

... and designer chocolates. The result was that they received the chocolates and candies in loose quantities. Thus appropriate packing and pricing strategies became a main concern for the company along with positioning of the product. It is said that only thing works for Indian consumers is the price‐quality...

...K. Bridges; T.C. Melewar; B. Olutayo Otubanjo Purpose The purpose of this paper is to establish how sales are propelled when consumer spending level falls. Design/methodology/approach – Case study together with deductive research approach was used. Findings – While conventional marketing...

... to 59 per cent in 1991. By 1992, it had fallen to only 40 per cent, with China accounting for 58 per cent and Vietnam’s share rising to about 3 per cent. ASEAN Consumers East Asia Foreign investment Infrastructure After the Second World War ended in 1945, the General Agreement...

...V‐W. Mitchell For segmentation purposes, demographic variables are cheap and easy to measure, while psychographic variables are harder to measure, but can provide a more accurate insight into consumer psychology. The use of astrology, potentially, allows us to combine the measurement...

...V‐W. Mitchell Aims to highlight the use of Perceived Risk Theory in understanding and influencing consumers′ behaviour. Recent evidence from numerous food scares and product recalls have demonstrated the power of perceived risk on consumption patterns. Argues that perceived risk is so important...

...C.J. Roberts; Gael M. McDonald Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In an attempt to ease pressure on margins, and both brand and product range profitability, marketers would be well advised to reinspect their policies...