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Keywords: Context of use
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Journal Articles
Journal:
Management Decision
Management Decision (2016) 54 (9): 2106–2132.
Published: 17 October 2016
... in this domain. This paper is organized as follows. First, the literature dealing with the relationship between proactive market orientation and market strategy, and the concept of the context of use and user-centric approach are reviewed. Next, we outline the user-centric service map in general and explain...
