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Keywords: Convenience
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Journal Articles
Understanding behavioral drivers of neobank adoption among young consumers
Available to Purchase
Journal:
Management Decision
Management Decision 1–32.
Published: 14 April 2026
... consciousness, convenience and trust. Design/methodology/approach Data were collected through purposive sampling using a structured questionnaire administered to Generation Y and Z respondents. A hybrid analytical approach was adopted, combining PLS-SEM for hypothesis testing with ANN analysis. Findings...
