...Sanaullah Nazir; Tariq Iqbal Khan; Raja Ahmed Jamil Purpose This study aims to investigate the effects of corporate social responsibility (CSR) on customer happiness (CH) and evangelism through corporate image (CI) and customer engagement (CE). Design/methodology/approach We conducted two...

... Emerald Group Publishing Limited 2011 Telecommunications Perception Corporate image Storytelling South Africa The purpose of this article is to determine how and to what extent corporate reputational elements are reflected in organisational storytelling. This study used storytelling...

... prevent them from being imitated by direct rivals. Social responsibility Corporate image Shareholder value analysis Europe The triple bottom line (TBL) argues that, in addition to being interested in economic issues, stakeholders may also be interested in other topics, related to social...

... Contingency models show that CSR triggers the corporate‐image‐building process and that its relationship to company success varies significantly based on company size, industry and marketing budget. Research limitations/implications This research was conducted within a specific region in the EU...

... responsibility Demographics Corporate image Forest products United States of America The competitive and individualistic orientations are often grouped together into one orientation called proself (individualistic). The cooperative orientation is often referred to as prosocial (egalitarian). De Cremer...

... Environmental management Corporate image Worldwide web Corporate identity Corporate communications 1. How do companies that are not as exposed as large multinationals are to fierce competition and public control regarding environmental issues communicate their “green” orientation? 2...

.... The paper is informed by corporate image and reputation research undertaken for major international corporations, governments and NGOs in the UK and in countries throughout the world dating back to the late 1960s. Findings The paper finds that corporate image is an important factor in the success...

...), Department of Defence (Singapore), and The Australian Antarctic Division. In this issue of Spotlight, Ross Campbell speaks to editor Sarah Powell about the role, scope and goal of crisis management. Disasters Risk management Corporate image © Emerald Group Publishing Limited 2007...

... a huge power base in the society in financial and political terms. If corporations neglect their emerging social responsibility (for example environmental protection), they will have to pay a high price in terms of increased regulatory compliance, fines, lost business and corporate image in the long term...

... and presents ways through which organizations can encourage commitment, enthusiasm and consistent staff behaviour in delivering the brand values. © MCB UP Limited 2001 Corporate image Competitive advantage Employee attitudes Corporate culture Since the mid‐1980s senior managers have...

... Communications Corporate communications Corporate image Organizations Most organizations could benefit from a powerful and impressive community image program. Achieving and maintaining an operative community image without a specific program may be possible if employees are aware of the need...

... that management should be aware of their social responsibilities not least because of the economic and corporate image damage which can be inflicted by a concerted consumer campaign. © MCB UP Limited 1989 Consumer behaviour Consumerism Marketing Business policy Corporate image CONSUMER BOYCOTTS...