Keywords: Coupon sharing
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Journal Articles
Management Decision (2026) 64 (9): 3435–3456.
Published: 23 June 2025
...Ming Tu; Zhuoqi Chen; Zizheng Guo Purpose This study aims to explore the relationship between narcissism and coupon sharing in social media, a topic that has received limited attention in previous research. Design/methodology/approach The research is conducted in three distinct studies...

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