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Keywords: Cricket
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Journal Articles
Journal:
Management Decision
Management Decision (2009) 47 (1): 124–136.
Published: 06 February 2009
...Andy Adcroft; Jon Teckman; Michael Goldman; Kate Johns Purpose The purpose of this study is to document and analyse Standard Bank of South Africa's sponsorship of Standard Bank Pro20 Cricket as a case study of effective cricket, stadium and broadcast sponsorship activation. Design/methodology...
