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Keywords: Culinary SMEs
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Journal Articles
Journal:
Management Decision
Management Decision 1–16.
Published: 06 November 2025
...- and medium-sized enterprises (SMEs) in Indonesia. Design/methodology/approach A quantitative research design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 289 culinary SMEs that have adopted digital marketing tools for at least three years...
