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Keywords: Customer co-creation
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Journal Articles
Journal:
Management Decision
Management Decision 1–20.
Published: 22 April 2026
...Moustafa Battor; Eiman Binyamien; Charles Dennis Purpose The study addresses two key questions: (1) How do customers' risk tolerance and relationship age moderate the effect of customer engagement on customer co-creation? (2) How does customer engagement in the co-creation process influence...
Journal Articles
Journal:
Management Decision
Management Decision (2019) 57 (7): 1567–1588.
Published: 30 October 2018
.... Jo Bensemann can be contacted at: j.bensemann@massey.ac.nz 10 07 2017 09 11 2017 30 05 2018 26 09 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Agri-business Private equity Customer co-creation...
