...Umut Unal; Rıfgı Buğra Bağcı; Mertcan Taşçıoğlu Purpose This study aims to examine the interaction among sustainability perceptions, customer experience and consumers’ behavioral outcomes, showing companies an intersection where it is possible to maintain both corporate sustainability and achieve...

...Laura Moreno-Maynero; Javier Gallardo-Garcia; Esther Pagan-Castaño; María Guijarro-Garcia Purpose This work provides information through the study of interactions that occur between customers and the company (micro customer experience), and how these interactions influence satisfaction and service...

...Nathalie Peña García; Mauricio Losada-Otálora; Jose Ribamar Siqueira Purpose This study aims to comprehend the impact of omnichannel strategies and customer experience on brand engagement in the banking sector. Design/methodology/approach The self-determination theory (SDT) is applied...