Keywords: Customer happiness
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Journal Articles
Management Decision 1–29.
Published: 15 August 2025
...Sanaullah Nazir; Tariq Iqbal Khan; Raja Ahmed Jamil Purpose This study aims to investigate the effects of corporate social responsibility (CSR) on customer happiness (CH) and evangelism through corporate image (CI) and customer engagement (CE). Design/methodology/approach We conducted two...
Includes: Supplementary data

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