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Keywords: Customer perceived value
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Journal Articles
Journal:
Management Decision
Management Decision (2024) 62 (8): 2558–2577.
Published: 07 March 2023
...Omkar Dastane; Juan Carlos Fandos-Roig; Javier Sánchez-García Purpose This study aims to explore customer perceived value (CPV) dimensions in the context of free mobile educational applications (EduApps) which are paramount in learning-based digital start-ups and are essential...
Journal Articles
Journal:
Management Decision
Management Decision (2011) 49 (10): 1694–1708.
Published: 15 November 2011
... on the relationships between the value proposition elements and their relevance in different contexts such as product, industry or customer life cycle. Practical implications Managers should support their decision to innovate the value proposition based on customers' perceived value. The findings provide guidance...
