Keywords: Customer perceived value
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Management Decision (2011) 49 (10): 1694–1708.
Published: 15 November 2011
... on the relationships between the value proposition elements and their relevance in different contexts such as product, industry or customer life cycle. Practical implications Managers should support their decision to innovate the value proposition based on customers' perceived value. The findings provide guidance...

or Create an Account

Close Modal
Close Modal