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Keywords: Customer relational value
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Journal Articles
Journal:
Management Decision
Management Decision (2017) 55 (3): 547–562.
Published: 18 April 2017
... and affective commitment through the customer relational value. Affective commitment is a strong predictor of repurchase intention, but no relationship between customer satisfaction and repurchase intention was found. Practical implications This study suggests that customer participation can be a win-win...
