... of 174 organizations responded to the survey. Findings The result of the study showed that social media usage has a very strong positive impact on organizations’ performance, in terms of cost reduction, improved customer relations, and enhanced information accessibility. Research limitations...

... in a company's database, such as customer transactions, competitor actions, and customer attitudes may be unavailable. © Emerald Group Publishing Limited 2011 Customer relations Optimization techniques Customer retention Resource allocation Marketing audit Since 1980s, the concept...

... relations Customer relations Trust Critical success factors © Emerald Group Publishing Limited 2010 In the management literature trust is often referred as essential element for successful supply chain partner's relationship (e.g. Sahay, 2003 ; Svensson, 2004 ; Gounaris, 2005 ; Varma...