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Keywords: Customer services quality
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Journal Articles
Assessing customer retention strategies in mobile telecommunications: Hybrid MCDM approach
Available to Purchase
Journal:
Management Decision
Management Decision (2012) 50 (9): 1570–1595.
Published: 12 October 2012
... The interdependence relation shows that phone service quality, customer service quality, and phone plan quality are three major motivators in terms of causality with regard to brand image, customer service quality, and complaint management, while phone service quality has become a hygiene factor with regard...
