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Keywords: Customer value orientation
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Journal Articles
Journal:
Management Decision
Management Decision (2021) 59 (10): 2355–2368.
Published: 13 January 2021
...Ashok Ashta; Peter John Stokes; Simon M. Smith; Paul Hughes Purpose The purpose of this paper is to develop understanding of cross-cultural issues relating to the experience and implications of an elite grouping of Japanese CEOs customer value orientations (CVOs) within Japanese firms operating...
