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Keywords: Customer-oriented performance measures
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Journal Articles
Journal:
Management Decision
Management Decision (1998) 36 (6): 385–394.
Published: 01 August 1998
... such firms. © MCB UP Limited 1998 Competitive advantage Customer orientation Customer-oriented performance measures Innovation Managers Small‐ to medium‐sized enterprises In the past decade, the nature and character of different organizational variables which have the potential...
