... (Díaz and Sánchez, 2011 ; Hu and Jiang, 2016). Multiple attribute decision making (MADM) Decision making trial and evaluation laboratory (DEMATEL) DEMATEL-based analytic network process (DANP) VIKOR Corporate social responsibility (CSR) Employee care Corporate social responsibility...

... decision gaps. Design/methodology/approach – In this study, the authors present the use of a new hybrid MADM combined with a decision-making trial and evaluation laboratory (DEMATEL) method to construct an influential network relationship map (INRM) and find the influential weights of DANP (DEMATEL...

... decision‐making (MCDM) method that combines the decision making trial and evaluation laboratory (DEMATEL) technique and the analytic network process (ANP) is used to examine the customer retention framework and to evaluate the promotional strategies used by various market players. Findings...