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Keywords: Defensive improvisation
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Journal Articles
Effect of improvisational strategic orientation and entrepreneurial bricolage on new venture performance
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Journal:
Management Decision
Management Decision (2024) 62 (8): 2409–2427.
Published: 10 February 2023
...Xueling Li; Ting Yu Purpose This paper aims to examine the effects of two types of improvisational strategic orientation on new venture performance: defensive improvisation and creative improvisation. Moreover, this study investigates the role of entrepreneurial bricolage in mediating...
