... context. CL is assessed using customer repurchase intention (RI) and repurchase behavior (RB). Design/methodology/approach Using a postal mail survey, the authors measure the CS, RI involvement and socio‐demographic characteristics of customers who use a credit card. RB is measured by the number...

...Gary Akehurst; Carolina Afonso; Helena Martins Gonçalves Purpose This paper aims to re‐examine the determinants of ecologically conscious consumer behaviour (ECCB) by analysing the green consumer profile (socio‐demographic and psychographic variables), building on the work of Straughan and Roberts...

...‐existing SRO scales, the two samples are grouped into distinct social orientation clusters and compared based on demographic and firm characteristic variables. Findings The forest industry executives were found to have a significantly lower SRO than societal members, indicating a more individualistic...

...Ali M. Quazi Explores the determinants of perceived social obligations of corporate managers focusing on managerial and personal demographics. A survey of Australian corporate managers revealed that there is a significant relationship between the level of education, training status and religiosity...

...Paul Herbig; Rama Yelkur The Hispanic market is growing and changing, providing a vital and necessary marketplace for a wide variety of products. Analyses the Hispanic market in the USA, concentrating on advertising. Identifies the Hispanic market through demographic analysis, reviews the manner...

...V‐W. Mitchell For segmentation purposes, demographic variables are cheap and easy to measure, while psychographic variables are harder to measure, but can provide a more accurate insight into consumer psychology. The use of astrology, potentially, allows us to combine the measurement...

... innovation strategies. © MCB UP Limited 1989 Customers Innovation Strategic planning Demographics Organizational change 22 MANAGEMENT DECISION 27,1 O nly companies which are innovative and open to change will succeed or even survive in today's competitive climate. Innovation: Some Sources...