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Keywords: Design driven innovation
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (4): 718–743.
Published: 27 April 2012
...Cinzia Battistella; Gianluca Biotto; Alberto F. De Toni Purpose In the stream of works showing the semantic dimension as a core concept of the product innovation (e.g. design driven innovation), the paper aims to present a new business modeling approach driven by design and meanings. Similarly...
