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Keywords: Determinants of box office
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (4): 849–866.
Published: 31 January 2018
... the concurrent movie sales. H4. The valence of reviews has a positive influence on beyond the concurrent movie sales. Sangjae Lee can be contacted at: sangjae@sejong.ac.kr 06 06 2017 19 10 2017 10 11 2017 eWOM Online review Box office Determinants of box office...
