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Keywords: Determinants of box office
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Journal Articles
Journal:
Management Decision
Management Decision (2018) 56 (4): 849–866.
Published: 31 January 2018
... eWOM Online review Box office Determinants of box office Helpfulness Review characteristics The recent development of the internet and abundance of social media enable moviegoers to easily search out other people’s assessment and reviews and communicate information about movies. The effect...
