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Keywords: Digital banking
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Journal Articles
Journal:
Management Decision
Management Decision 1–31.
Published: 29 July 2026
...Arash Moheimani; Seyed Mohammad Hassan Hosseini; Alessio Ishizaka; Jehangir Khan Purpose This study develops a framework that translates usage-based customer segmentation into forward-looking targeting prioritization in digital banking. While clustering describes current behavior, it does...
