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Keywords: Discontinuance intention
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (5): 1869–1884.
Published: 07 April 2025
... lower influence of firm-generated content versus user-created content. This study explores how factors such as user fatigue, discontinuation intentions and misinformation spread affect well-being on social media and influence potential user–firm relationships online. Design/methodology/approach Data...
