Keywords: Disruptive business models
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Journal Articles
Management Decision (2025) 63 (13): 436–454.
Published: 18 June 2025
...Kristina Stoiber; Kurt Matzler; Julia Hautz Purpose Disruptive business models (DBM) are essential to navigate intense competition and market volatility. Yet, incumbent companies face internal obstacles when trying to develop these models alongside their existing business. Ambidexterity theory...

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