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Keywords: Distribution channels and markets
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Journal Articles
Journal:
Management Decision
Management Decision (2012) 50 (3): 521–538.
Published: 23 March 2012
.... © Emerald Group Publishing Limited 2012 Glocalization Globalization Localization International channels of distribution Distribution channels and markets Marketing strategy Glocal marketing strives to optimize the balance and harmony of the focal firm's marketing activities...
Journal Articles
Journal:
Management Decision
Management Decision (2008) 46 (6): 948–960.
Published: 20 June 2008
... Publishing Limited 2008 Business‐to‐business marketing Marketing communications Supply chain management Buyer‐seller relationships Distribution channels and markets Companies are increasingly seeking to differentiate themselves from other players in the market (Dewhirst and Davis, 2005...
