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Keywords: Dominant logic
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Journal Articles
Journal:
Management Decision
Management Decision (2016) 54 (7): 1813–1842.
Published: 15 August 2016
...Sajjad Haider; Francesca Mariotti Purpose – The purpose of this paper is to examine strategic decisions surrounding critical events to show how the decision-making processes evolve and how the dominant logic changes vis-à-vis those decisions. Further, this study explores the processes...
