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Keywords: ECM
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Journal Articles
Journal:
Management Decision
Management Decision (2025) 63 (10): 3756–3785.
Published: 28 January 2025
... utilizing UTAUT, anthropomorphism and ECM to explore both the functional and relational aspects of banking chatbot interactions. Moreover, trust and localization serve as moderators, since trust enhances user confidence while localization assures relevance by associating chatbot responses with cultural...
