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Keywords: EDLP format
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 1–16.
Published: 02 January 2026
...-versa approach to creating an RBM specific to the EDLP format. The qualitative investigative technique adopted for the U2, Sole365, and DoDeCà labels involved conducting in-depth interviews with key informants. We selected managers with corporate responsibilities as our key informants, including...
Includes: Supplementary data
