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Keywords: EDLP-RBM
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Journal Articles
Journal:
Management Decision
Management Decision (2026) 64 (13): 1–16.
Published: 02 January 2026
...Terersa Marrone; Luigi Cantone; Vincenzo Basile; Pierpaolo Testa; Giuseppe Fabio Cantone Purpose This paper seeks to conceptualise an integrated, dynamic, everyday low-price (EDLP) retail business model (EDLP-RBM) and understand how retailers revitalise their EDLP business model in today’s...
Includes: Supplementary data
