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Keywords: Eco-friendly consumption
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Journal Articles
Journal:
Management Decision
Management Decision (2020) 58 (6): 1084–1099.
Published: 17 June 2019
... of environmental self-identity. This understanding will help businesses to further stimulate eco-friendly consumption. Design/methodology/approach Structural equation modelling and conditional process analysis are utilised to test hypotheses based on a sample of 279 respondents to a German online survey...
