...Deependra Pal; Rashmi Singh; Niladri Das Purpose This study examines how rural entrepreneurs convert adaptive decision logic into enterprise performance under resource scarcity and uneven digital readiness, whether effectuation dimensions and bricolage influence performance directly or through...

... a moderated mediation model to explore the impact of entrepreneurial networks on BMI in start-ups and examined the dual mediating effects of causation and effectuation, as well as the moderation of environmental dynamism. Design/methodology/approach The proposed framework was tested by hierarchical...

... puzzle by looking into decision-making mechanisms underlying its potential to increase business performance outcomes. Based on the literature on passion and effectuation theory, we link harmonious passion to firm performance through effectual behavioral logic. Design/methodology/approach...

...Amir Emami; Mark D. Packard; Dianne H.B. Welsh Purpose The purpose of this article is to extend effectuation theory at the front end by building cognitive foundations for the effectual design process. Design/methodology/approach We adopt an integrative conceptual approach drawing on design...

... and examining the theoretical model that links effectuation to innovation strategy through opportunity shaping in high-tech new ventures. Design/methodology/approach The proposed theoretical model is developed by integrating the effectuation theory, innovation strategy literature and opportunity literature...

...Ana M. Ortega; M. Teresa García; M. Valle Santos If, at a theoretical level, Sarasvathy (2001 , p. 255) stated that “decision units of exploration would contain processes of effectuation, whereas causation models would dominate exploitation”, a review of the theoretical approaches used in NPD...