... management Moviation (psychology) National cultures Employee behaviour China Understanding the nexus between national culture and human resource management (HRM), well established in the literature since the late 1980s, is fundamental to determining the motivations of Chinese workplace behaviour...

... corporate brand management frameworks needs to be rethought (Balmer and Wilson, 1998). Corporate branding Organizational culture Strategic alignment Change management Employee attitudes Employee behaviour At the dawn of the twenty‐first century corporate re‐branding campaigns are being...