... to 228 adults actively seeking employment. Drawing on Conservation of Resources (COR) theory and the Kaleidoscope Career Model (KCM), we propose that perceived economic mobility mediates the effect of perceived workplace authenticity on employer attractiveness and that psychological entitlement...

... to employees of interest. Originality/value This study concludes that to implement efficient employer-attraction branding strategies, employers should understand the attributes considered noncompensatory by their employee target audience, promote the most valued/important attributes to ensure that job...