.... Based on “Stimulus Organism Response (SOR),” this study examines serial mediation of sustainable entrepreneurial education and entrepreneurial motivation to link sustainable entrepreneurial environment and intentions. Further, it also explored the moderating role of a sustainable entrepreneurial...

...), entrepreneurial motivations (i.e. promotion, improvement of networking and acquisition of product and market knowledge) and entrepreneurial behaviours (i.e. campaign characteristics in terms of communication and offerings). Design/methodology/approach The hypotheses testing and analysis were conducted using...