... rights only Generative artificial intelligence-based innovation adoption Artificial intelligence TOE model Technological factors Organizational factors Environmental factors With the increasing pressures of the dynamic business environment and the multiple customers' desires and needs...

... test and factor analysis have been carried out to test the reliability of data and validate the hypothesis. Findings The results suggested that the personal, environmental factors and government support affect positively and significantly to the success of women-owned SMEs in UAE. Research...