... to explore how international visitors experience value at the major phenomenon that comprises luxury mall food courts. Reconceptualizing the international visitor from a humanistic perspective, prioritized as a constituent of society, the study recalibrates the focus to the visitor experience. Ethnography...

... of a socially driven business. This context fundamentally differs from the one addressed by the existing heuristics literature with respect to organizational environment and role, and specific competing demands. Sustainability Heuristics Ethnography Identity Hybridity Strategy change The fast...

...) was a deal‐breaker for all NFL teams for most of his professional career. Arch G. Woodside can be contacted at: arch.woodside@bc.edu © Emerald Group Publishing Limited 2012 Ethnography Case study research Management decision Theory Principles This article shows how...

..., is demanding on time, is not always possible and may sometimes be a hostage to fortune depending how organisational circumstances unfold. In recent years, attempts to make ethnography more powerful and intuitively accessible have been advocated through the use of aesthetic techniques including performance...