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Keywords: Fear of missing out
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Journal Articles
Journal:
Management Decision
Management Decision (2023) 61 (11): 3278–3294.
Published: 22 August 2023
... fear of missing out (FOMO) and social influence into account. Design/methodology/approach Using the data collected from 242 experienced consumers in live streaming commerce, the proposed model was empirically assessed by partial least squares based structural equation model. Findings...
