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Keywords: Firm–customer relationship
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Management Decision (2021) 59 (4): 764–786.
Published: 04 November 2019
... rate; then, firm performance decreases at an increasing rate after firm performance reaches a maximum point. Furthermore, the authors examine whether the curvilinear relationships are moderated by two types of firm–stakeholder relationships (i.e. firm–employee and firmcustomer relationships...

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