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Keywords: Flotation
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Journal Articles
Journal:
Management Decision
Management Decision (1990) 28 (8)
Published: 01 August 1990
...David R. Walker Public relations is a management process. When an organisation decides to “go public”, the process becomes an essential aspect in influencing the success of the flotation. Views from a large number of PR consultancies,financial advisers, brokers and other related bodies have been...
