Keywords: Flow experience
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Journal Articles
Management Decision (2022) 60 (12): 3350–3365.
Published: 09 February 2022
... consumers who had online shopping experience through an online survey. These data were then analyzed by structural equation modeling (SEM) to test the hypotheses and proposed model. Findings The results illustrate that consumers' serendipity, trust and flow experience facilitate impulse buying. Some...

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