Keywords: Football destination
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Journal Articles
Management Decision (2013) 51 (9): 1839–1860.
Published: 11 November 2013
... on the Middle East the title of “future football destination” is a matter open to debate. This is exactly where the pioneering effort of this paper lies. While “sports currently represent the eleventh largest industry in the USA (alone) there are few mainstream marketing journals willing to publish...

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