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Keywords: Franchisee performance
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Journal Articles
Franchisor resources, spousal resources, entrepreneurial orientation, and performance in a couple-owned franchise outlet
Available to Purchase
Journal:
Management Decision
Management Decision (2014) 52 (5): 916–933.
Published: 10 June 2014
... resources, and EO are critical to the development of franchisees’ performance. Design/methodology/approach –The author conducted a survey of 99 franchisees in couple-owned convenience store franchise outlets in Taiwan using the partial least squares technique. Findings – It was found...
