Keywords: Functional management
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Journal Articles
Management Decision (2008) 46 (1): 131–151.
Published: 08 February 2008
...) . Globalization Marketing strategy Functional management Diversification Each function in the value chain has a different role in the process of a firm's global expansion and, consequently, the level of analysis in the study of global expansion of a firm should be the functional level, not the firm...

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